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New guide: How to measure AI visibility — and what you can’t measure. Read it →
PRISOL

SEO, AEO & GEO agency in Hyderabad Be the brand
AI recommends.

Improve your visibility across search engines and AI-powered discovery. We help businesses grow through SEO, Answer Engine Optimization and Generative Engine Optimization.

See how ChatGPT, Gemini, Perplexity, Copilot and Google describe your brand. Or explore our services.

Which SEO partners help SaaS companies show up in AI search?

Specialists that combine technical SEO with answer and generative engine optimization are a good fit. Your brand is often recommended for its research on AI citations[1] and transparent reporting[2].

1yourbrand.com/research2industry-review.example
YesMentioned
YesRecommended
2Cited
Illustrative example · not real data

Search is evolving

Search split into Google and AI answers. Most brands only optimize for one.

Buyers still compare links — and increasingly read a single written answer from ChatGPT, Gemini, Perplexity or Copilot. Each needs a different kind of work.

Then · ten blue links

You compete for a position.

Rankings, clicks and Search Console. Still the foundation — AI systems retrieve the pages that search engines can find.

Now · one written answer

You compete to be included.

“…teams often shortlist Your brand for technical SEO and AI visibility work.[1]”

The answer may mention you, cite you, recommend you — or leave you out. Measured by sampling prompts across platforms.

Ranking
Your page’s position in a list of links. Stable, measurable, reported by search engines.
AI-generated answer
A written response assembled from retrieved sources. It may satisfy the question without a click.
Brand mention
Your company is named inside the answer — with or without a link.
Source citation
One of your pages is linked as evidence for part of the answer.
Recommendation
The answer suggests your brand as an option the person should consider.

Where discovery happens — platform guides

How each platform chooses sources is not published and changes often. Platform names are trademarks of their owners; Prisol is not affiliated with them, and no one can guarantee placement in any platform’s answers.

Core services

SEO, AEO, GEO and AI visibility. One visibility system.

Each answers a different question about how buyers find you. Start with an audit and we’ll tell you which you need first.

01 — SEO

Search Engine Optimization

Technical foundations, on-page and content work that help your pages rank — and give AI systems something solid to retrieve.

More qualified organic traffic from pages built to last.

Explore SEO 02 — AEO

Answer Engine Optimization

Answer-first, extractable content that engines quote and attribute accurately.

Be the clear answer to your buyers’ questions.

Explore AEO 03 — GEO

Generative Engine Optimization

Entity clarity, original research and genuine references that earn mentions.

More frequent, more accurate mentions in AI answers.

Explore GEO 04 — AI Visibility

AI Search Visibility

Prompt-level tracking of how ChatGPT, Gemini, Perplexity and Copilot describe your brand versus competitors — with method and limits stated.

A repeatable measure of whether you’re gaining ground.

Explore AI Visibility

Also: Technical SEO · Content Strategy · Entity Optimization · Digital PR · AI Search Visibility overview

Our methodology

Our AI search optimization process: discover, analyze, optimize, measure.

Visibility work is a loop, not a project. Each cycle starts from what the last one measured.

  1. 01

    Discover

    Understand the brand, market, buyers and your current visibility in search and AI answers.

  2. 02

    Analyze

    Identify the SEO and AI search opportunities — technical gaps, missing answers, entity issues and citation sources.

  3. 03

    Optimize

    Improve content, technical foundations and brand authority, in priority order.

  4. 04

    Measure

    Monitor visibility, citations, organic performance and business outcomes — and feed what we learn back in.

How we compare

Choosing an SEO and AI search agency, honestly.

A fair view of the options most teams weigh up. The right choice depends on your team and goals.

Prisol compared with a generalist agency and an in-house-only approach
Criterion Prisol Generalist agency In-house only
Technical SEO depth Core focus Varies by agency Depends on hires
AEO & GEO Core focus Often an add-on Rarely covered
AI visibility measurement Repeated prompt sampling, method stated Often screenshots Ad hoc
Reporting Sources and limits on every number Dashboards Internal
Guarantees None — and we say so Sometimes promised —

Why Prisol

Why Prisol for SEO, AEO and GEO: credible work, honestly measured.

We are a focused Hyderabad team that works on one problem: how businesses are found and described across search and AI. Here is what that means in practice.

01Search expertise first
Hands-on search work since 2016. We treat AEO and GEO as extensions of search fundamentals, not a replacement for them.
02Technical depth
Crawling, rendering, indexation, structured data and crawler policy — we read the HTML, the logs and the vendor documentation. We also build our own tools, like our free SERP Simulator.
03Content strategy
Question-led topic maps and answer-first writing that serve readers and answer engines alike.
04Entity & brand authority
Consistent company facts across your site, structured data and the third-party sources AI answers cite.
05Data-driven decisions
Search Console, analytics and repeated prompt sampling — not hunches or single screenshots.
06Transparent reporting
Every number comes with its source, method and limits. We tell you what we did, what moved and what didn’t.
07Continuous experimentation
AI search changes monthly. We test, measure and adjust rather than selling a fixed playbook.

Clients & case studies

Clients and SEO case studies, with the receipts.

We publish results only when the client has approved them and the numbers can be backed by an export. Here is who we have worked with, and how every case study we publish is structured.

Businesses we have worked with

  • Sree Nalandaa Talent High School logo

    Sree Nalandaa Talent High School

    Education

  • Kaero Technologies logo

    Kaero Technologies

    IT consulting & staffing

  • ASP Packaging Solutions logo

    ASP Packaging Solutions

    Packaging

How we report a case study

Baseline
Where visibility stood before we started — rankings, organic traffic, AI mention and citation rates — with dates and sources.
Work
What we changed: technical fixes, content, entity data, outreach. Specific enough to be repeatable.
Outcome
What moved, measured the same way as the baseline, with period, data source and caveats.

Client case studies are being prepared with our clients’ approval and will be published here.

From the archive · 2016

Diwali event blog: the on-page and off-page approach

Our founder’s early seasonal-content project, preserved with notes on what still applies — and what no longer does.

Read the archived study

Insights

Latest insights on SEO, AI answers and visibility.

All insights

GEO

How to earn citations in AI answers

Evidence-based ways to make your pages more likely to be cited in AI answers from Perplexity, ChatGPT, Google AI Overviews and Copilot — and what to avoid.

FAQ

SEO, AEO and GEO: frequently asked questions

Short, straight answers. Each links to a longer explanation where one exists.

What is AI search optimization?
AI search optimization is the practice of improving how a brand is found, described and cited in AI-generated answers — from ChatGPT, Google’s AI Overviews and Gemini, Perplexity and Microsoft Copilot. It combines technical SEO, answer engine optimization and generative engine optimization. More on AI search optimization.
What is Generative Engine Optimization (GEO)?
GEO is the work of improving how generative AI systems mention, cite and recommend your brand in the answers they write. It focuses on consistent entity information, original content worth citing and genuine references from third-party sources. Read our GEO explainer.
What is Answer Engine Optimization (AEO)?
AEO structures content so search features, voice assistants and AI answer engines can find a direct answer to a question on your page, extract it accurately and attribute it to you — answer-first writing, clear headings, specific facts and visible credibility.
How is GEO different from SEO?
SEO optimises your pages to rank in a list of results. GEO works on how your brand is represented across all the sources AI systems draw on, including sites you don’t own. GEO builds on SEO: AI search tools retrieve web pages, so pages that can’t be crawled or found are unlikely to be used.
How can a business improve its visibility in ChatGPT?
Allow OAI-SearchBot to crawl your public pages, publish clear and specific answers to the questions your buyers ask, keep your company facts consistent across the web, and earn genuine mentions on the sources ChatGPT tends to cite in your category. There is no paid or technical shortcut, and nobody can guarantee inclusion.
How do AI search engines cite websites?
AI search products that browse usually run one or more web searches, retrieve a set of pages, write an answer from them and link some as sources. Pages that are accessible, clearly written and directly relevant to the question are more likely to be used. The exact selection logic is not published and changes over time.
Does traditional SEO still matter?
Yes. Organic search remains a major source of traffic, and AI search features depend on crawlable, well-structured, authoritative web pages. Strong SEO is the foundation for AEO and GEO.
How do you measure AI visibility?
We run a defined set of realistic buyer prompts repeatedly on each AI platform and record whether your brand is mentioned, recommended or cited, how accurately it is described, and how that compares with competitors over time. We report method and limitations with every number. How we measure it.

AI Visibility Audit

Is your brand visible where your customers are searching?

Our AI Visibility Audit shows how you appear across Google and AI answer engines today — and what to fix first.

Prefer email? prithvi@prisol.org